Arts Entrepreneurship: How to Craft Your Creative Business Model
In today’s fast-paced and ever-changing world, artists are increasingly at the intersection of creativity and commerce. The traditional concept of hungry artists is being replaced by generations of creatives eager to fuel their creative careers with entrepreneurial expertise.
In this book, you will discover resources and tools that focus on vital aspects of the entrepreneurial journey in the arts – building creative Business Models.
You will learn how to:
- Identify your target customers.
- Define and develop your artistic value proposition.
- Gain insights into building customer relationships and connecting through channels.
- Determine your revenue streams and manage expenses.
- Profile key relationships, activities and resources.
- Craft a strategic business plan to sustain your arts career.
Book Details
Publication Date: September 26, 2024
ISBN-13: 979-8218513177
Format: Papberback
Pages: 70
Dimensions: 8.27 inches x 0.16 inches x 11.69 inches
Price: $19.95 USD plus shipping if applicable
Publishers: Tufan Karaca & Dr. Amy Kweskin, Artsightful
Contact: [email protected]
Entrepreneurship is for everyone, and Tufan and Amy have done a great service by sharing work modeling techniques tailor-made for creative endeavors. Bravo!”
Dr. Timothy Clark
Author
Business Model You & Business Model for Teams
Tufan Karaca is a corporate entrepreneurship expert with over 20 years of experience leading startup ventures and innovation projects across nine countries. He is the author of Business Plan for Entrepreneurs (Girişimciler İçin Kolay ve Hızlı İş Planı) and co-author of Career Management in a Disrupted World (Yeni Dünya Düzeninde Kariyer Yönetimi) with Stephen Moroz. Tufan’s work focuses on practical strategies for business leaders and entrepreneurs, offering insights into career management, corporate innovation, and startup success. His global perspective and hands-on experience make him a sought-after consultant and speaker in the entrepreneurship field. Learn more about Tufan on his website.
Dr. Amy Kweskin shares insights into the business of art through her consulting and coaching practice Artsightful. She teaches arts entrepreneurship, leadership and management at numerous universities across the United States. Her strategic management tools are shared in the publication Business of Art: An Artist’s Guide to Profitable Self-Employment. Amy earned her Doctor of Business Administration and Master of Arts Administration from Golden Gate University. She holds Bachelor’s degrees in Cinema/Photography and English from Ithaca College. To bring a balance of Emotional Intelligence and mindfulness into her work Amy earned a diploma in Neurolinguistic Programming, is a Certified Leadership and Career Coach, and is a 500-hour certified yoga instructor.
